Founder: Ashley J. Cook

Ashley J. Cook is a girly girl who loves sparkly cocktail rings, fabulous shoes, and flirty nail polishes. As a native of New Orleans but a resident of New York she is a perfect blend of southern charm and city sensibility. Ashley's creative vision and intuitive eye for beauty led her to combining her pharmaceutical sales background, entrepreneurial spirit, and savvy business acumen into a niche brand that encompasses everything that she loves.

As Creative Director of LBV Designs, Ashley is able to exhibit her attention to detail, passion for fashion and her fascination with pretty things into each piece that she designs. Her business concept is simple: "to create personalized cake & cupcake accessories for customers who enjoy unique and beautiful stuff". As a result, the La Bella Vita accessory brand has developed its reputation based on Ashley's ability to create a "luxurious and personalized design for any age."